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Blogging NYT: For ‘EcoMoms,’ Saving Earth Begins at Home

2008-02-19-eco moms.jpg

Have you been invited to an Eco Mom Party? It's the 21st Century version of the Tupperware party or women's book club where discussing non-toxic household cleaners, composting and CFLs over wine and finger foods is the vogue.


Leading the way is the EcoMom Alliance, a nationwide organization, 9,000 members strong, which helps mobilize mothers in eco-activism, but also serves as a support group for like-minded moms dealing with guilt over consumerism, confusion over "best" green practices, green burnout and "ecoanxiety." And, of course, mothers have a strong vested interest (and household purchasing power) in protecting their children against harmful environmental exposure to food, toys, and, well, seemingly everything.

Has motherhood spurred your environmental awareness and activism? Have you joined an EcoMom group?

Here's the link for the New York Times article.

(Photo by Heidi Schumann for the New York Times.)

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green ideas, green, EcoMom Alliance

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Comments (4)

I'm not sure where to start....

1. Eco-MOMS? What is this 1950? My husband is just as likely to clean, purchase household goods, and make spending decisions as I am.

2. This strikes me as a way of making families with consumption problems feel better about themselves. Much like the issue of carbon offsets, how about changing the underlying behavior, rather than assuaging your guilt by changing out a light bulb? Until people realize that the American style of living is not sustainable, no suburban Eco-Mom group is going to do much good.

3. If you would like to make small changes to lessen your environmental impact, then just DO IT. Do parents-- I'm sorry, I mean, MOMS-- really need a support group to accomplish this?? If you want to get together with your friends regularly, then just get together... without the stupid stupid title of Eco-mom.

4. I'd rather go to a tupperware party.

posted by PDX01 on 2008-02-19 17:00:09
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Does this mean eco-awareness has officially jumped the shark?

I read these sort of articles, and understand why people loathe yuppies so much. Jesus, ladies, if you need an excuse to get out of the house just start an effing book club. If you need to up the pomposity factor to your comfort level, you can even pick really obscure writers that no one will like or understand.

posted by Birdy on 2008-02-19 18:55:52
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And how about the end paragraph where the guests started criticizing the hostess for her eco-sins in decorating? I am concerned about environmental issues and over-consumption and am working to correct things in my own household, but I certainly wouldn't want to hang out with those people!

posted by violetblue on 2008-02-19 20:36:00
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This is ridiculous.

posted by Joy R. on 2008-02-19 23:51:42
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