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Target Debuts Itso Storage System

2008-07-02-target itso.jpg

If you followed along during Storage Month here at Ohdeedoh, you'll know that we're always interested in new storage ideas and products. Target recently unveiled their latest storage system, Itso, a collaboration with design firm, Ideo.

2008-07-02-target itso2.jpg

Itso is a modular storage system intended for any room in the house. Individual units (in either plastic or wood laminate) in different sizes work together to fit and fill your space. The units can be filled with Itso storage bins available in fabric, plastic or heavy paper board. It's also worth noting that the large storage bins are just the right size for the Ikea Expedit shelving and cheaper than other options we've found.

If you're planning storage for a space you might enjoy the online Itso Builder feature which lets you drag, drop and rearrange the modular pieces and accessories into any configuration you can imagine.

We like how flexible the Itso system is, but we're finding it hard to get very excited about. What do you think? A good alternative to similarly inexpensive Ikea storage? Boring and too basic?

See more Itso at Target here.

Tags

shelving & storage, storage, Target, Itso

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Comments (12)

Considering the nearest IKEA is about 6-hour drive (I'm in St. Louis, IKEA is near Chicago) and the nearest Target is about 10 minutes away, this is better than a lot of other options I have. I'll be checking into it.

posted by SpaceMonkeyX on 2008-07-10 16:34:21
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I saw these in Target a few weeks ago; I think the laminates are a nice step up from, say, the expedit system from Ikea, and it's nice that you can customize the shelving, cubicles, etc. if you do have an ikea near you though, i think that's the way to go (not to mention scouring your local craigslist for a secondhand ikea item).

the fabric bins are nice, though; i think i'll pick up a couple of the small green ones for our landing strip!

posted by selena on 2008-07-10 16:53:27
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I like the accessories.

posted by Lizzykewl on 2008-07-10 18:05:08
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I just saw them in the store... I thought they were pretty crappy.

posted by jenzoe on 2008-07-10 20:57:54
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In one sense I am excited as I have been looking for something like this, but we have no Ikea in Colorado. We do have a DWR and a Scandinavian Design store, but their similar options would cut into the college fund. I'll have to check them out, consider the quality and where they are made. If they off gas, I just learned that AFM safecoat has a hard seal made for coating and sealing laminates, which might be a good option to make these more healthy.

posted by Green Me on 2008-07-10 21:36:10
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These aren't new. Target had a system years ago when they were licensing Lynnette Jennings designs that used the same leg, and shapes. The only thing different from that series is the colors. That older series was in dark toned laminate.

posted by Comicgeek on 2008-07-11 01:09:40
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Cute, but i wonder how sturdy it is. And this is a design I have seen before at Target.

posted by Mslovesrain on 2008-07-11 08:09:32
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i saw these in the store- i was totally reeled in by the lovely photos and product presentation- but up close, it's a big disappointment- the quality is crap!

posted by jennyfreckle on 2008-07-11 11:22:58
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I find the Expedit system from IKEA much better looking.

posted by hyacinthine on 2008-07-11 17:56:25
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I just bought the fabric boxes and they fit inside the Expedit bookshelves from Ikea. They are slightly tight at first, but will work their way in nicely. I really like them so far.

posted by oandel on 2008-07-13 10:47:08
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I am really surprised that no one has mentioned the Traby by Ikea. That is the system that I think is the most similar. I have 3 Traby units under my front window.

posted by 42rocky on 2008-07-13 20:37:54
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I love the concept, but I was disappointed when I saw them in real life.

posted by star3night on 2008-07-21 01:03:16
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